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World Series Game 7 Draws 51M Audience Members In the United States, Canadian and Japan Regions.

The nail-biting 11-inning matchup where the Dodgers overcome the Toronto Blue Jays 5-4 attracted a aggregate 51 million watchers across the US, Canadian, and Japan territories. MLB reported this marks the highest-rated Fall Classic Game 7 after the 1991 contest between the Twins and Braves.

Television Ratings Breakdown

Last Saturday’s epic game secured 27.33 million viewers on Fox Sports channels, its Spanish-language channel and their digital services. Per ratings data, it was the second most-watched program of the previous week.

It additionally stands as the top-rated Fall Classic game after the 2017 final game between the Los Angeles Dodgers and Houston Astros, which drew 29.07 million. This represents a 16% increase over the last finale featuring the Nationals and Astros, which attracted 23.19 million.

In the Nielsen ratings, Game 6 ranked fourth, the fourth game was 7th, the fifth game came in 8th, and the third game finished in 13th position.

International Audience Figures

In the Canadian market, the climactic game recorded 11.6M viewers on the Sportsnet network and the French TVA Sports. This made it the most-watched English-language program in the country since the 2010 edition Vancouver Winter Olympics.

In the Japanese market, where the final game started at 9 p.m. local time, it averaged 12 million. This came after the previous Friday’s sixth game – in which Fall Classic MVP Yoshinobu Yamamoto allowed one run in six innings – recorded 13.1 million spectators, making it the highest-rated World Series matchup on a single network in the country.

Overall Averages and Patterns

The entire seven-game World Series averaged 15.71M viewers on Fox, a two percent increase from the previous year’s Dodgers-Yankees series. This represents the initial instance since 2015 and ‘16 that the World Series has seen audience growth for two consecutive seasons.

Counting the Game 1 broadcast on Univision, the complete American average reached 16.1 million. The total World Series viewership in Japan was 9.7 million and 8.1 million in Canada.

The complete MLB Postseason on Fox and its sister channels recorded 8.09 million viewers, an eight percent rise compared to last year and Fox’s strongest postseason performance after the 2017 season.

MLB stated that the World Series was televised in over 200 nations and regions by 44 media partners in sixteen different languages.

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Dr. Miranda Moore MD

Marketing strategist with over a decade of experience in digital campaigns and brand development.

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