Users will soon have a fresh option that permits them to lessen the quantity of AI-created content appearing in their streams. This move comes as the company disclosed that it now features more than 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale rollout. This development coincides with a increase in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising channels on a popular video site only show content made by AI. A considerable share of this content is considered mass-produced AI material, a phrase for inferior, factory-style content that is frequently nonsensical or surreal.
Based on user feedback that a lot of users like content produced via AI tools, from AI artwork to informative clips, and we want to give people the ability to see more or less of that, according to their own preferences,” stated a platform representative.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its service identified as made with AI. In total, more than 100 m media items are uploaded to the app daily, making AI-generated material a minor portion of its complete catalog.
Customizing Your Feed
Members will be in a position to reduce or increase the level of AI-generated videos they view by opening the topic control option in the app and selecting the AI content topic. Other topics that can already be controlled under the setting encompass current affairs, fashion, cosmetics, and dance.
Content Labeling and Policies
The platform’s guidelines require content makers to tag “realistic” artificially created content, and it forbids malicious AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
Additionally, the app will from now on apply an artificially created tag to content created with its own AI tools, or identified by an cross-platform project for identifying artificial media. This measure is aimed to deter users from seeking to bypass the tagging system.
AI Literacy Programs
The company is furthermore establishing a $2 million AI literacy fund for specialists and organizations to create informative material about using AI responsibly. This program will benefit charitable organizations focused on training computer science.
Moderation Strategy
The platform has supported its content review process, amid discussion over intentions to lay off hundreds of review team members in the United Kingdom. It is expected to cut hundreds of positions in its trust and safety team in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A trust and safety lead clarified that people-led review would still have a role, but automated tools can shield workers by removing the most distressing content ahead of it is viewed by people. TikTok stated a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to integrate humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of harmful content as rapidly, which is why a lot of the machine support is proving valuable operate efficiently.”
